CHERYL E. ESTORGIO

Resume

Makati City, Philippines

• Four years of experience in search engine marketing from keyword research, link building campaign, creating incoming links, submitting to search engines and finally, reporting on its results.
• Conducts training on on-page optimization in selecting targeted and relevant keywords (with the use of Word Tracker and Keyword Discovery) and Link building Training.
• Excellent communication, interpersonal and negotiation skills facilitate successful interaction with clients from diverse ages, cultures, professions and socio economic levels.
• Consistently provide customer service, focused on establishing trust with clientele and promote repeat business
• Knowledge in Internet Researching, Internet Keyword Researching

  (Improving Search Engine Result Ranking: Organically and Sponsored Search in major Search Engines such as: Google, Overture, Yahoo, and MSN)

• Writes articles, content and blogs in various subjects.
• Strong link building experience and knowledge (Article, Press release, social media, authority profiles, directory, .edu, wiki, blogs, 3rd party hosted pages and link partners)
• Knowledge of search engine algorithm and ranking strategies.
• Basic knowledge of paid search tools and strategies as well as an awareness of emerging opportunities.
• Strong organizational skills and attention to detail.
• Ability to work in a fast-paced and competitive, yet fun environment while managing competing priorities and meeting strict deadlines.
• Desire to excel at all times while contributing to team deliverables.

Senior SEO Specialist at PH Marketing

September 8, 2007 at present

• Anything from development, architecture, on-site optimization, link building, analysis, social media, etc.

• Conducts training in any SEO related topics

• Manage SEO specialist

• Implement innovative and effective natural SEO strategies and programs including communication planning, competitive analysis, site audits, and measurement recommendations for a variety of company owned and managed sites in multiple verticals.

Link Building Manager- Syndeo: Media Company

http://www.syndeomedia.com

August 6, 2007- September 6, 2008

• Responsible on the off-page optimization particularly in Link Building Campaign ( search engine site submissions, directory website submissions, article submissions, making articles for link exchange, dropping links in blogs )

• Keyword research and analysis

• Manage group of link builders and provide task to them.
• Monitoring and managing daily progress of search engine campaign details including strategy & implementation, copywriting, budgets, and reporting.
• Planning, implementation, and ongoing management of link building strategies
• Site architecture analysis
• Client Search Engine ranking analysis and reporting
• Work with clients and internal teams to help educate and understand the SEO and link building process and principles
• Closely monitor campaigns and work with internal teams to ensure client goals are met.
• Trend analysis and Web Analytics interpretation to make appropriate campaign strategy adjustments.
• Research opportunities with regards to new technologies or vendors.
• Contribute to team efforts to maintain in-depth knowledge of industry current events and trends.

Freelance at present

• Social media management and submission to top social media sites.
• Social media optimization and strategies to boost rankings and traffic.
• Blogging

Link Specialist- SEO Project Manager Syntactic Incorporated

http://www.syntacticsinc.com

October- August 5, 2007

• Responsible on the on-page optimization in selecting targeted and relevant keywords and off-page optimization particularly in Link Building Campaign ( search engine site submissions, directory website submissions, article submissions, making articles for link exchange, dropping links in blogs )
• Planning and analyzing link building strategies for link builders.
• Responsible for the tracking of emails for all client sites and sending emails for possible link partners.
• Planning and researching link building strategies for Linking Campaign

Quality Assurance Inspector SEOBuilders

http://www.seobuilders.com

Cagayan de Oro City

March 31 – April 2006

• Responsible for the collection of sites needed for link exchange in replacement of using ARELIS software program temporarily. Produces productive and quality output result to sustain link exchange program.
• Assure that sites being search should relevant to site required for the respective client details and requirements.
• Individually check the sites if it is suitable, relevant and appropriate for link campaign.
• Responsible to upload sites compiled during search to the IP address.

QA, Quality Assurance Inspector Harvest Search Engine Optimization

http://www.harvestseo.com

Cagayan de Oro City

January 2006- March

• Responsible for the collection of sites needed for link exchange in replacement of using ARELIS software program temporarily. Produces productive and quality output result to sustain link exchange program.
• Assure that sites being search should relevant to site required for the respective client details and requirements.
• Individually check the sites if it is suitable, relevant and appropriate for link campaign.
• Responsible to upload sites compiled during search to the IP address.
• Responsible to make any report encountered during campaign to the respective immediate quality superior.

Link Checker, Fulfillment Section Harvest Search Engine Optimization

October- December 2005

• Thorough checking of link backs manually in each site that has been contact by the linkers, with the appropriate link info of the client sites.

Certified link Builder/ Optimizer Harvest Search Engine Optimization

July 5- October, 2005

• Involves manually reviewing and assessing hundreds of websites and determining whether they meet established, acceptable criteria, and eligible for building links.

Medical Secretary Plastic and Reconstructive Surgery

Cagayan de Oro Medical Center Hospital- Cagayan de Oro City

• Assist the surgeon dealing with the patients and keep all the records.

Tissue Culture Researcher Del Monte Philippines

Research Department, Camp Phillips, Bukidnon

Sept 26, 2003- January 26, 2004

• Assisting in papaya cloning.
• Responsible in producing good variety of the said plant through tissue culture, and research work.

• Search Engine Marketing Conference ( SEMCON )The Grand Ballroom, Hotel Intercontinental – October 9-10Makati City, Philippines

• Bachelor of Science in Biology Central Mindanao UniversityMusuan, Bukidnon (2003)

• Search Engine Optimization –proficient in on-page and off- page optimization (Directory Submission, Article Submission, Website Link Building, etc…)
• Content Writing
• Knowledge in HTML, site structure
• Social Media Marketing
• Online Reputation Management
• Email Marketing
• Blogging
• Web Analytics, Google Webmaster Tools
• Paid Advertising
• Knowledge in SEO Tools paid and free
• Content Management System ( Wordpress )
• Computer Application (MSWORD, EXCEL, POWERPOINT)
• Customer Relation
• Team Building
• Excellent Communication Skills